This summer 2017, Rings Paradise attended annual JCK Show Las Vegas that took place at Mandalay Bay Hotel & Convention Center. The Jewelry Trade show started on Monday, June 5, and closed on Thursday, June 8. This year the manufacturers and designers all over the world met at JCK to show the latest trends in jewelry. There were pavilions with the merchandise from the United States, Canada, Europe, Turkey, India, China, Israel, Thailand, Japan. JCK Las Vegas is the industry - leading jewelry event in North America and throughout the World. The show is open to all jewelry professionals. It hosts 23,000 retailer stores and over 2,300 exnibitors. JCK offers exclusive buying, networking, workshops, and educational opportunities.
The show gathers American and International Jewelry designers, wholesalers, independent jewellery retailers, brands, non-exhibiting manufacturers, media. Tech companies, and startups for jewelry industry had a strong presense at JCK this summer. Retail Experience is a new area of the show, it provides solutions for e-commerce, customer relationship management, social media, merchandising, and staffing analysis.
New jewelry trends were showcased at different pavilions, such as Bridal, Luxury Jewelry & Diamonds, Retail Jewelry, and Gemstones. Luxury pavilion presented American Grown Diamonds, Blue Russian Diamonds Jewelers, Raw Diamonds, etc. Many jewelers showcased their products, gems and pendants, finished fine jewellery, technologies, supplies at different sections, divided by the country of the manufacturer.
This year we noticed several brands that catched our eye, such as Endless Jewelry made in Denmark. The brand collaborated with Jennifer Lopez as brand ambassador and co-designer to create unique and feminine bracelets, and we found Karl Lagerfeld bridal jewelry line very impressive.
Major jewelry companies and brands such as Swarowski and Pandora showcased their unique jewelry pieces at JCK Las Vegas this year. Swarowski the leading manufacturer of genuine gemstones known for the creation of shining star on the top of the Rockefeller Center Christmas Tree in New York every winter, presented brilliant designer jewelry made from crystals. Each jewelry piece is made from the purest raw materials.
Pandora's creative presentation of their new collection and decorations of the showcase as a snow castle, bright, sparkly, decorated in light blue and silver colors. During JCK Pandora launched a pro-woman ad campaign for spring/summer to support women and female autonomy. JCK also benefited the charitable organizations, such as St. Jude Children's Research Hospital.